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6 Tips for Insurance Agents Using Social Media

In today’s digital world, we see references to social media everywhere. Almost every business website offers you the chance to follow them online with several corresponding icons for sites such as Facebook, Twitter, and more.  By using some of these tips and tricks, you can develop a professional online presence, while building your business.

1.  Keep it simple

Don’t sign up for every new social media platform unless you have a staff who can handle all the cross-posting. While it is nice to have numerous ways to reach your clients, quality AND quantity are important when it comes to social media.

2.  Post a link where users can request a quote

Post a link where users can request a quote from you and link it to a form asking them for their contact information. This is a great way to get in touch with more potential clients!

3.  Engage your audience!

There are a few ways you can engage your audience, and here is why you want to: every time another person “likes” or comments on your Facebook page, it shows up in his or her newsfeed. That means for every “like” or comment, you could reach hundreds of potential clients. Also, if your posts are interesting, people will follow your page for more updates.

Check back with us for a blog on how you can make your posts engaging!

4.  Invite people to review your business on Facebook

If you have established great business relationships with your clients, chances are, several of them won’t mind writing you an excellent review. Facebook offers you a place to put these reviews so your word-of-mouth referrals can reach more people.

5.  Choose your privacy settings wisely!

On your Facebook page, you have the option to decide if you want to review posts before they are published. Here are a couple things to think about before you decide:

  • The Good: If your settings allow anyone to post, anytime, you will probably see more people engage with your posts. People like instant gratification! Allowing people to post directly to your page also conveys a sense of confidence in how you handle your business.By not being afraid to accept feedback publicly, you send a message that you are confident in the services you provide.
  • The Bad: The downside of not reviewing the posts beforehand is you will need to really watch your page in case someone does post something which makes you look unprofessional.

6.  Keep your business page separate!

It is not a bad idea to promote your business on your personal Facebook page, however, it is a bad idea to only have a personal page if you plan to use Facebook to promote your business. Your clients and potential clients don’t need to see you beside a lake holding the impressive bass you just caught, nor do they care if Aunt Sally is mad at Aunt Sherry because she won’t share her potato salad recipe. However, your audience does need to see why they should do business with you.

This should go without saying but…

We’ve already talked about why you should have separate business and personal pages, however, you should also be mindful of what you post on your personal page. Remember, once something is online, it can be made available for anyone to see. Make sure you are aware of what image you are putting forth, even on your personal site, so you can avoid any unprofessional-looking mishaps.

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Aetna

 

Aetna is an American managed health care company that provides traditional and consumer-directed health care insurance and related services, such as medical, pharmaceutical, dental, behavioral health, long-term care, and disability plans, primarily through employer-paid insurance and benefit programs1. Aetna is a proud CVS Health company and shares a common purpose with CVS Health: bringing their heart to every moment of your health. Aetna believes that everyone should have a fair and just opportunity to achieve their best health, which is known as health equity. Aetna is committed to improving the environment, addressing health inequalities, investing in people’s health, acting with integrity and protecting against health care fraud and abuse.

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  • Details refer to certification for Clover Health. AHIP certification must be completed separately.

Clover Health Certification Links, Guides, Phone Numbers, Emails

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  • Details refer to certification for WellCare. AHIP certification must be completed separately.
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  • 3 attempts.

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  • Details refer to certification for Shared Health of MS. AHIP certification must be completed separately.
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  • Details refer to certification for Humana. AHIP certification must be completed separately.
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  • If you have completed the Humana PY23 Certification and are currently certified to sell Humana Medicare products, the deadline will be 5:00 pm Eastern on Thursday, November 30, 2023, to complete the PY24 Recertification.

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Certification Links, Guides, Phone Numbers, Emails

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  • Details refer to certification for Humana. AHIP certification must be completed separately.
  • English Cert/Recert is now open.
  • To access this training you will login at www.Humana.com, then click on the “Get Certified/Recertify” button from the Humana Vantage home page.

  • If you have completed the Humana PY23 Certification and are currently certified to sell Humana Medicare products, the deadline will be 5:00 pm Eastern on Thursday, November 30, 2023, to complete the PY24 Recertification.

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  • Details refer to certification for Cigna Medicare. AHIP certification must be completed separately.
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  • Details refer to certification for Aetna. AHIP certification must be completed separately.
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  • Aetna Medicare Compliance Training: Certifies producers to sell Aetna only (AHIP alternative)
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Aetna Certification Links, Guides, Phone Numbers, Emails

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  • Details refer to certification for Aetna. AHIP certification must be completed separately.
  • The 2024 Individual Medicare Producer Certification for MA, MAPD, PDP and SNP launches on Wednesday, June 28, 2023

          Aetna Medicare will offer two certification options:

  • Aetna Medicare Compliance Training: Certifies producers to sell Aetna only (AHIP alternative)
  • AHIP Medicare Training: Certifies producers to sell for mulitiple carriers, including Aetna. 

Aetna Certification Links, Guides, Phone Numbers, Emails