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Playing Longball: Working Organic Insurance Leads

We’ve all heard the motto “patience is a virtue,” without ever truly realizing how applicable that motto is for building a sustainable insurance business. One of the best ways to grow your business is earning organic leads. What is an organic lead? It’s easier to define what it’s not. Organic leads are not lists, BRCs or paid leads in any form. They are relationship built leads that come from the people you know, business connections, and referrals. Here are the best ideas from agents that they use to generate organic leads and grow their business.

Sports Leagues                                           

One agent joined an all-ages local men’s basketball league to have fun, and stay active. What he didn’t realize was that would be a fantastic way to meet prospective clients. He not only made friends with men about to become eligible for Medicare, but friends with Medicare aged-parents needing help with Medicare decisions. Then the next year, he sponsored their team shirts with his company name. Not only did he become known to his teammates as the go-to insurance guy, but to the rest of the league as well.

Community Involvement

We strongly encourage our agents to embrace community outreach to not only better your business or your network, but yourself. Being present isn’t always enough. Volunteering your time and resources gives you a better understanding of your peers and community. One agent dedicates her time to serving the senior community by delivering Meals On Wheels in her city. It’s her unique way of giving back to the people she loves helping. Another agent is a part of women’s business networking and professional development groups that serve as a massive referral base. While serving your community is a great way of networking, it’s important that you develop meaning outside your business. Serving your community is a great way to continue growing personally and professionally.

Fast Foodie

One of the most original ideas from an agent is becoming a familiar face on the fast food circuit. Each morning at 6am, our agent goes to the area McDonald’s where the Medicare-aged community gathers. Be where your people are.  He has become a regular fixture at several fast food joints and uses it as an opportunity to socialize and be their point of contact when it comes to senior insurance.  

Power Lunch

Sometimes the best leads come when you form a partnership with another business owner over lunch. One top agent invites real estate agents, mortgage brokers, financial advisors and to lunch and together set up a referral system with each other. Financial advisors can be a great resource since many do not want sell the insurance so they are looking to refer clients to someone trusted. It’s a great way to generate leads consistently, but further target whichever niche market you are striving for. Our agent can focus on seniors with select incomes, ages, and lifestyles in order to provide insurance that truly caters to them.

There are plenty of other unique ways to grow your organic leads and leave paid leads behind. Hopefully these ideas help inspire ways for you to prospect in your city growing a more sustainable business model. While growing organic leads can be a longer process, once you’ve found a method it is much more dependable form of prospecting. If you have any lead prospecting ideas that you want to share or a success story, please contact us via the contact bar! We love hearing from our agents. 

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Aetna

 

Aetna is an American managed health care company that provides traditional and consumer-directed health care insurance and related services, such as medical, pharmaceutical, dental, behavioral health, long-term care, and disability plans, primarily through employer-paid insurance and benefit programs1. Aetna is a proud CVS Health company and shares a common purpose with CVS Health: bringing their heart to every moment of your health. Aetna believes that everyone should have a fair and just opportunity to achieve their best health, which is known as health equity. Aetna is committed to improving the environment, addressing health inequalities, investing in people’s health, acting with integrity and protecting against health care fraud and abuse.

Clover Health Certification Requirements for 2024

  • Details refer to certification for Clover Health. AHIP certification must be completed separately.

Clover Health Certification Links, Guides, Phone Numbers, Emails

Clover Health Certification Requirements for 2024

  • Details refer to certification for Clover Health. AHIP certification must be completed separately.

Clover Health Certification Links, Guides, Phone Numbers, Emails

Medicare Sales Training Guide

This comprehensive 64-page guide covers senior insurance sales from all angles, from licensing to sales.

“Medicare 101” details coverage types, benefits, eligibility requirements & more!

WellCare Producer Certification Requirements for 2024

  • Details refer to certification for WellCare. AHIP certification must be completed separately.
  • Passing score is 85%.
  • 3 attempts.

WellCare Certification Links, Guides, Phone Numbers, Emails

WellCare Producer Certification Requirements for 2024

  • Details refer to certification for WellCare. AHIP certification must be completed separately.
  • Passing score is 85%.
  • 3 attempts.

WellCare Certification Links, Guides, Phone Numbers, Emails

Shared Health of MS Producer Certification Requirements for 2024

  • Details refer to certification for Shared Health of MS. AHIP certification must be completed separately.
  • More information coming soon!

Shared Health of MS Producer Certification Requirements for 2024

  • Details refer to certification for Shared Health of MS. AHIP certification must be completed separately.
  • More information coming soon!

Devoted Health Certification Requirements for 2024

  • Details refer to certification for Devoted Health. AHIP certification must be completed separately.

Devoted Health Certification Links, Guides, Contact Info

Devoted Health Certification Requirements for 2024

  • Details refer to certification for Devoted Health. AHIP certification must be completed separately.

Devoted Health Certification Links, Guides, Contact Info

Humana Producer Certification Requirements for 2024

  • Details refer to certification for Humana. AHIP certification must be completed separately.
  • English Cert/Recert is now open.
  • To access this training you will login at www.Humana.com, then click on the “Get Certified/Recertify” button from the Humana Vantage home page.

  • If you have completed the Humana PY23 Certification and are currently certified to sell Humana Medicare products, the deadline will be 5:00 pm Eastern on Thursday, November 30, 2023, to complete the PY24 Recertification.

  • Spanish Cert/Recert will be launching later in the summer. More information coming soon.

Certification Links, Guides, Phone Numbers, Emails

Humana Producer Certification Requirements for 2024

  • Details refer to certification for Humana. AHIP certification must be completed separately.
  • English Cert/Recert is now open.
  • To access this training you will login at www.Humana.com, then click on the “Get Certified/Recertify” button from the Humana Vantage home page.

  • If you have completed the Humana PY23 Certification and are currently certified to sell Humana Medicare products, the deadline will be 5:00 pm Eastern on Thursday, November 30, 2023, to complete the PY24 Recertification.

  • Spanish Cert/Recert will be launching later in the summer. More information coming soon.

Certification Links, Guides, Phone Numbers, Emails

Cigna Medicare Producer Certification Requirements for 2024

  • Details refer to certification for Cigna Medicare. AHIP certification must be completed separately.
  • Passing score is 85%. You have 3 attempts.

Cigna Medicare Certification Links, Guides, Phone Numbers, Emails

Cigna Medicare Producer Certification Requirements for 2024

  • Details refer to certification for Cigna Medicare. AHIP certification must be completed separately.
  • Passing score is 85%. You have 3 attempts.

Cigna Medicare Certification Links, Guides, Phone Numbers, Emails

BlueCross BlueShield of TN Producer Certification Requirements for 2024

  • Details refer to certification for BlueCross BlueShield of TN. AHIP certification must be completed separately.
  • More information coming soon!

BlueCross BlueShield of TN Producer Certification Requirements for 2024

  • Details refer to certification for BlueCross BlueShield of TN. AHIP certification must be completed separately.
  • More information coming soon!

Amerigroup Producer Certification Requirements for 2024

  • Details refer to certification for Amerigroup. AHIP certification must be completed separately.
  • Passing score is 90%.
  • 3 attempts.

Amerigroup Certification Links, Guides, Phone Numbers, Emails

Amerigroup Producer Certification Requirements for 2024

  • Details refer to certification for Amerigroup. AHIP certification must be completed separately.
  • Passing score is 90%.
  • 3 attempts.

Amerigroup Certification Links, Guides, Phone Numbers, Emails

Aetna Producer Certification Requirements for 2024

  • Details refer to certification for Aetna. AHIP certification must be completed separately.
  • The 2024 Individual Medicare Producer Certification for MA, MAPD, PDP and SNP launches on Wednesday, June 28, 2023

          Aetna Medicare will offer two certification options:

  • Aetna Medicare Compliance Training: Certifies producers to sell Aetna only (AHIP alternative)
  • AHIP Medicare Training: Certifies producers to sell for mulitiple carriers, including Aetna. 

 

Aetna Certification Links, Guides, Phone Numbers, Emails

Aetna Producer Certification Requirements for 2024

  • Details refer to certification for Aetna. AHIP certification must be completed separately.
  • The 2024 Individual Medicare Producer Certification for MA, MAPD, PDP and SNP launches on Wednesday, June 28, 2023

          Aetna Medicare will offer two certification options:

  • Aetna Medicare Compliance Training: Certifies producers to sell Aetna only (AHIP alternative)
  • AHIP Medicare Training: Certifies producers to sell for mulitiple carriers, including Aetna. 

Aetna Certification Links, Guides, Phone Numbers, Emails