Blue Cross Blue Shield of Michigan (BCBSM) offers a robust suite of resources and support for agents selling Affordable Care Act (ACA) and Medicare plans. Agents can access the BCBSM Agent Portal to manage their book of business, stay informed on ACA updates, and enroll clients in Medicare Supplement plans even if they’re not certified for Medicare Advantage. For those selling Medicare Advantage, BCBSM provides annual certification through Pinpoint Global, ensuring agents are compliant with CMS regulations and knowledgeable about plan-specific details. Training materials, forms, and onboarding support are readily available, making it easier for agents to serve clients effectively and grow their business with confidence.

Blue Cross Blue Shield of MI Products

  • ACA
  • Medicare Advantage
  • Medicare Supplement

Medicare Client Retention Guide

You got them, now keep them. Studies show it costs five times more to acquire a new customer than to retain one, and boosting retention by just 5% can increase profits by 25–95%.

Learn how to strengthen client relationships, grow renewals, and position yourself as a trusted resource with our latest guide.