Health Alliance Plan (HAP), a Michigan-based nonprofit health insurance company, plays a significant role in the Medicare and Affordable Care Act (ACA) markets by offering comprehensive and affordable health coverage to individuals and families. As a trusted provider of Medicare Advantage plans, HAP focuses on delivering high-quality, coordinated care tailored to seniors’ needs. In the ACA marketplace, HAP offers competitively priced plans that meet essential health benefit requirements, helping to expand access to care for underserved populations. Through personalized service, community engagement, and a commitment to value-based care, HAP supports the goals of both Medicare and the ACA—enhancing outcomes while controlling costs.

HAP Products

  • Medicare Advantage

Medicare Client Retention Guide

You got them, now keep them. Studies show it costs five times more to acquire a new customer than to retain one, and boosting retention by just 5% can increase profits by 25–95%.

Learn how to strengthen client relationships, grow renewals, and position yourself as a trusted resource with our latest guide.