Lincoln Financial Group is a well-established leader in the insurance and retirement space, offering a diverse portfolio of life insurance and annuity products tailored to meet a variety of client needs. For agents, Lincoln provides powerful selling tools, competitive rates, and flexible solutions—from indexed and variable annuities to term and universal life insurance. Their focus on financial strength, client education, and long-term value allows agents to build trust and deliver customized strategies that align with individuals’ retirement and legacy goals. Backed by a history of stability and innovation, Lincoln equips agents with the resources and support necessary to grow their business and protect what matters most to their clients.

Lincoln Financial Group Products

  • Life Insurance

Medicare Client Retention Guide

You got them, now keep them. Studies show it costs five times more to acquire a new customer than to retain one, and boosting retention by just 5% can increase profits by 25–95%.

Learn how to strengthen client relationships, grow renewals, and position yourself as a trusted resource with our latest guide.