Making Your Insurance Website Senior-Friendly

Increase Your Font Size

Your website should be using AT LEAST a 12-point font as a default and no smaller. Your goal is to make seniors read your site with ease. It should also give them the option to increase the font size so they can customize it to their needs. Also use sans serif fonts for readability.

Hyperlink De-Clutter

Hyperlinks should be in a larger font size to make it easily visible and easily clicked on. If you make it the same font as the surrounding area they may miss the important information. Hyperlinks should also be separated and not clustered in the same area. White spaces between will help avoid the clustered look.

Website Body Text Formatting

Each topic of discussion needs a clear headline informing the reader what the following paragraph will be about. The key point needs to be the first delivered first and each support point comes after.

Break information into small sections to avoid informational overload. If you list or give instructions number the steps to make it easy to keep track.

Use Layman’s Terms

Don’t use industry jargon or slang. Not everyone knows the industry speak and your website should pitch you, your company and your product in the simplest terms.

Make Site Navigation Easy

Use clearly labeled buttons like “Home,” “Next, ” and “Back.” Site tabs should also be clearly labeled “Home Page” “Contact Us” “Policies.”

Multimedia Usage

Use photos only if they support and enhance your message. If they don’t it just makes it a distraction from what they should be reading.

If using video on your site please, provide a transcript and audio for accessibility. As some do not have fast internet access but wish to have access to additional resources. 

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