Making Your Insurance Website Senior-Friendly

ACA Guide
Making Your Insurance Website Senior-Friendly is essential for connecting with the growing population of Medicare-eligible clients who may have unique browsing needs. A well-designed site not only makes information more accessible but also builds trust and encourages engagement. From readable fonts and simplified language to user-friendly navigation and multimedia accessibility, small adjustments can make a big difference. These best practices will help ensure your website supports, informs, and converts your senior audience effectively. With the right approach, you can turn your website into a powerful tool for growth while reinforcing your reputation as a trusted advisor. Start today by making your insurance website senior-friendly.

Increase Your Font Size

Your website should be using AT LEAST a 12-point font as a default and no smaller. Your goal is to make seniors read your site with ease. It should also give them the option to increase the font size so they can customize it to their needs. Also use sans serif fonts for readability.

Hyperlink De-Clutter

Hyperlinks should be in a larger font size to make it easily visible and easily clicked on. If you make it the same font as the surrounding area they may miss the important information. Hyperlinks should also be separated and not clustered in the same area. White spaces between will help avoid the clustered look.

Use Layman’s Terms

Don’t use industry jargon or slang. Not everyone knows the industry speak and your website should pitch you, your company and your product in the simplest terms.

Make Site Navigation Easy

Use clearly labeled buttons like “Home,” “Next, ” and “Back.” Site tabs should also be clearly labeled “Home Page” “Contact Us” “Policies.”

Multimedia Usage

Use photos only if they support and enhance your message. If they don’t it just makes it a distraction from what they should be reading.

If using video on your site please, provide a transcript and audio for accessibility. As some do not have fast internet access but wish to have access to additional resources. 

At National Contracting Center (NCC), we’re here to support your growth. Our personalized resources can help you make referrals a core part of your business model. Contact us today to learn how NCC can help you expand your services, grow your client base, and develop a reliable network built on trust and credibility.

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